Does Social Media Produce Groupthink?

Posted by on July 28th, 2009 in communications, doomed future, ethics, identity, lifelogging, twitter

From, Ron Callari applies the eight signs of Janis’ “Groupthink” thesis to social media:

In the 1970s, Irving L. Janis’s book “Victims of Groupthink” described it as “a deterioration of mental efficiency, reality testing and moral judgment that results from in-group pressures.” In the Age of Social Media, where social networks like Twitter and Facebook have consumed our lives, has Digital Man evolved into the the current version of “groupthink” or the herd mentality?

* Invulnerability. Members of the group are so overly optimistic that they are willing to take extraordinary risks and unwilling to heed signs of danger.
An example here might be the rallying cry we heard from the streets of Tehran and their access to the microblogging site Twitter which was used to amplify their protest message to the world. While on the one hand, using Twitter as a communication tool was eye-opening, might it have created a false sense of security? As the West joined the Iranian protesters online, did we put people at risk? I myself was approached by several of my LinkedIn contacts to remove Twitter profiles from blogs that I had posted that listed Iranian Twitter account names.

* Rationale. They rationalize away negative feedback and warnings that might otherwise cause the group to change course.
Are we encouraging children to be intellectually curious or merely teaching them that every question has an instant and obvious answer? Does Google or Twitter Search make us less intellectually curious as we rely on their easily accessible database of knowledge?

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One Response to “Does Social Media Produce Groupthink?”

  1. Seems like a pretty logical addition to social psychology really. A lot of it would reminds me of it anyways.