In Defense of the Retail Simulacra

Posted by on December 10th, 2011 in advertising, augmented reality, beauty, fashion, where's my alien dancing girls

Recently, retail clothing chain H&M has caught a great deal of flack for using computer generated bodies in their online catalog. And while there is something to be said for looking critically at the introduction of computer-generated “perfection” into an industry already psychotically obsessed with unattainable standards of physical beauty, Coilhouse’s Nadya Lev has some relevant re-contextualization to share:

Also, this foray into the uncanny valley brings us one step closer to the age of the idoru. With teenage¬†pop idol Aimi Eguchi, whose face is a composite of six different singers, and vocaloids (singing synthesizers) such as pigtailed holographic superstar, we’re almost there — in The Future. ¬†And even though H&M’s online catalogue conforms to the same beauty standard as any other big fashion retailer, this technology actually has potential to subvert the paradigm altogether.

See the rest over at Coilhouse.

[See also: Building a Better Pop Star, and Building a Better Pop Star II]

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