Mass Effect 3 copies tied to weather balloons and sent aloft
EA is using one of the coolest marketing gimmicks I have ever seen to promote Mass Effect 3. The company has taken copies of the game, attached them to weather balloons, and then sent the weather balloons way up into the Earth’s atmosphere. The balloons will be launched in New York, San Francisco, Las Vegas, Berlin, London, and Paris.
If you’re in those cities and can find the balloons once they come back to earth, you get keep the copy of the game. How bad would it suck if you found the balloons only to discover it was the wrong format for your console? Each of the games has a GPS tracking device and the fans can track where they land using the Mass Effect website and then go find a copy.
Via SlashGear
PARTICIPATE IN OUR NEW RAIL GUN GAME DISC GIVEAWAY. JOIN THOUSANDS IN THE CROWD, QUIVERING BEFORE OUR SHRIEKING, DISCHARGING WEAPONS. BE THE FIRST ON THE BLOCK TO PULL THE SHATTERED REMNANTS OF OUR NEW GAME DISC FROM THE CORPSES OF YOUR FRIENDS. MANY WILL DIE. FEW WILL WIN.
I guess you guys don't get my sense of humor. I totally embrace the above Sterling Quote that have comments shut off. I am a science fiction writer!
Not sure which part was the joke, Ted… but all comments are always welcome here.
No idea why comments got disabled on that post, but that's been rectified; pretty sure our commenting system is haunted.
Haunted computers awesome! Thanks.