This hour long lecture from earlier this year is filled with varying values of Interesting.
More generally you have the Benevolent aspect of an ever-more god-like entity, Google; and the level to which it’s “organizing everything”.
Then you have the degree of complexity required to contribute; not that much actually, though the code still probably looks like a magical incantation to the uninitiated.
But above all else, this points to the many, many ways anyone with a ‘net connection and motivation can help prepare for, or assist with, the impact of natural disasters and emergencies of many kinds. Because (and they have the graphs to prove it) the Internet is the key now; phone lines may go down, SMSs may be delayed, but the signal cannot be stopped.